Lao Keiei-Juku Program

Organized by Laos-Japan Human Resource Development Institute National University of Laos

“Keiei-juku” is a specialized management skill development program for top management of enterprises. “Keiei-juku is a Japanese term which literary means a management school designed exclusively for top management of Japanese companies emphasizing on self learning and development by presidents and chief executive officers of the enterprises with adequate instruction and guidance of experts. Japan was able to achieve rapid economic growth during post second world war and has become an advanced nation today due to sustainable growth of enterprises with supportive government regulations and policies. Top management of enterprises in Japan have invested continuously on improving their leadership and management skills as well as investing in improving their organizational culture and management tools based on building the capability of their personnel.

“to lead enterprises successfully, top management have to be endowed with six wise leadership abilities such as (1) ability to set a good goal and judge on goodness, (2) ability to perceive reality as it is, (3) ability to create enabling working environment, (4) ability to narrate the essence, (5) ability to exercise political power to realize story, and (6) ability to foster phronesis in others.
Ikujiro Nonaka
A world top 20’s management philosopher
Founder of Panasonic Company

Konosuke Matsushita

to succeed in the increasingly competitive business environment, it is important for top management of enterprises to be equipped with the following skills:

• Skills of developing sound management philosophy 
• Technological skills 
• Marketing skills 
• Personnel management skills 
• Financial management skills 
• Business planning skills

Konosuke Matsushita further says that, top management of enterprises should have following attributes:

• Always think in terms of seiseihatten: a cycle of birth, growth, development and transformation. 
• Understanding human nature in management: management is an activity performed both by and for the happiness of human beings. Managers are masters of the organizations they are managing. Managers are given authority to utilize people, equipment, and capital as they see fit. At the same time, managers have an obligation to deal fairly, humanely and with due consideration for all the resources at their disposal, to promote the development of the organization by ensuring that those resources are utilized to their fullest potential. 
• Fully understand the mission: continuous seiseihatten, continuously satisfying ever changing human desires. The nature of goods and services supplied will differ by industry, but all companies aim to contribute to human society through their business activities. Making profit is an essential part of sound business activities but it is not ultimate business goal. 
• Follow natural law: doing what is naturally required to make business better 
• Promote mutual prosperity: an enterprise must develop along with society that encompasses it. All people involved must feel they are winners and receive fair treatment 
• Assume the public is right: always listen to what customers need and try to meet their needs. 
• Be confident and believe you will succeed and try to achieve stable result under any conditions. 
• Be committed to specialization: make yourself different from others by emphasizing on your strong points. 
• Produce people before product. 
• Promote collective wisdom: one for all and all for one, reflecting knowledge and views of all in decision making, combining strong points of all persons in the work. 
• Start a new very day. 
• Be politically aware: macro environment. 
• Have sunao mind: open minded and judge reality as it is. 

Program duration and operation approach

This “keiei-juku” program is a six-month long program consisting of 5 crucial business management subjects plus achievement briefing workshop. Each subject will last for one month where the participants are required to attend lectures and workshops for one week. The rest of the month, the participants will be working on assignment concerned with applying the lessons obtained in the class in their actual business analysis and planning. In this way, upon completing of the six-month program, the participants will have done thorough analysis and developed a comprehensive improvement plan for their own companies.

Expectations to the participants 15-20 persons

Participants of “keiei-juku” program have to be top management of enterprises who have authority to analyze current situation and introduce an appropriate improvement plan to enterprises. 
The participants should also have sufficient English proficiency for better learning directly from the experts and presenting their ideas to the experts. This English capability is necessary although interpretation is provided in the class. 
The participants are also expected to be highly committed to make full participation in the program and make reasonable situation analysis and improvement plan. 
Failure to fully participate in the program or failure to make reasonable actual situation analysis and improvement planning may result in disqualification of obtaining the completion certificate.

TUITION FEE: US$2000

Lecture and workshop schedule: Monday – Friday, 9 am ~4 pm (Lunch time: 1 hour)

subjects in the program

Business strategy

we have to master the strategic management to be strategic in management and this course will provide the participants with the knowledge and the knowhow

Financial strategy

learn about Financial Strategy which is required for management and managers in SME and are expected to get a correct and/or a better understanding of it

Business Plan

Participants will learn the framework of developing and evaluating business plan. Each participant will develop a draft of his/her company’s business plan.

Marketing Strategy

Students will learn the practical marketing method and managing marketing operations. Each student will develop a draft of his/her company’s marketing plan.

Strategic HRM

People, Material and Money are the most important resources in management, however, people issues comes last under developing economy.

Study tour in Japan

Spend 2 weeks to visit Japanese firm in Japan

In this “keiei-juku” program, enterprise top management will be exposed to theoretical concepts and cases where successful business persons developed the above mentioned skills. The company managers will be guided and motivated to develop skills of analyzing their own business issues and develop their own business improvement plan. They will also learn from one another in the class and develop wider business networks which will be useful for their future development.