This study analyzes a small local apparel factory’s strategic response to the recent global financial crisis in 2008 based on strategic approaches. Before the crisis, small Laotian-owned apparel factories operated mainly on subcontracting arrangement with general contractors who produced based on orders from brand owners in abroad. The crisis broke down such subcontracting arrangement; thus, the apparel factory under study has turned to produce for through enhancing its strengths, minimizing weakness, taking opportunities and hedging against threats.
1 Laos-japan Human Resource Development institute, National University of Laos, Vientiane, Lao PDR
Cite this article as:
Bounlouane Douangngeune & Sifong Thavixay. (2017). Local firm’s Response to Global Financial Crisis: A Case of an Apparel Factory in Lao PDR. LJI Business Management Journal, 8, pp 48.